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Photo by Brooke Cagle on Unsplash

Digital marketing has become a powerful tool for businesses of varying sizes to grow exponentially by providing an effective and inexpensive way to reach customers in every corner of the world. By capitalizing on the latest technology and trends, digital marketing not only enables global reach but enhances brand awareness and ROI, provides superior customer engagement, and helps establish market authority. There are several reliable and low-cost digital tools at your disposal such as e-mail marketing, social media, Search Engine Optimization (SEO), and online ads to help your organization achieve it’s goals.

One of the most salient advantages of choosing…


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Photo by Brad Neathery on Unsplash

Branding may not be something that instantly comes to mind when we think about nonprofit organizations, NGOs, and development sector in general. When we think about branding, we often think strictly in terms of big businesses such as Coca-Cola, Samsung, and Toyota. However, the simple truth is that branding is an essential element for achieving success and is important for a nonprofit just as much as it is for any small or big business.

In essence, branding is all about your public image and perception. It deals with how the outside world views your organization and the work you do…


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Photo by Damir Spanic on Unsplash

Growth hacking is perhaps one of the biggest buzzwords of the past few years to enter into the modern business dictionary. In no time, it has captured the imagination of so many entrepreneurs and consultants all over the world who view it’s emergence as an exciting breakthrough for the early startups. Likewise, many business executives and marketing gurus think about growth hacking as one of the most efficient and effective ways to grow a business and increase market share. …


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Photo by Austin Distel on Unsplash

Digital marketing occupies a unique and very powerful position amongst all other advertising channels and methods. It has made tremendous strides since it’s birth about a decade ago and has become one of the most popular buzzwords. At first, seen as something unbelievable and quite inconceivable; digital marketing now largely dominates internet, boardroom discussions, and the overall business world. It also seems to inspire a great many myths and fairytales. Some people tend to underestimate its influence and put no value upon it’s existence. Others elevate it’s status as the next “God” amongst us and advocate worshipping at it’s digital…


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Photo by Austin Distel on Unsplash

Twitter has more than 300 million monthly active users with 134 million who sign in every day. This makes Twitter one of the biggest and most powerful social media networks out there. It’s often referred to as a modern-day ‘public square’ providing space where individuals, organizations, and institutions interact with each other. Twitter’s microblogging system allows users to express their opinions and views, publish news stories, and discuss the most pressing issues of world today. You also have real-time access to continuous feed and reactions from public figures, celebrities, and thought leaders who regularly flock to the platform. For nonprofits…

Humayun Nosheerwan

Intl. development, marketing & communications specialist with diverse experience of corporate and nonprofit leadership. LinkedIn connect: https://bit.ly/3ivuneu

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